Luxury’s Wake-up Call: Why Your Brand’s Story Matters Now — More Than Ever
In my work, brand audits consistently unveil intriguing insights. In a recent undertaking, we scrutinized the messaging of a renowned luxury brand, uncovering a...
Can Gucci Find Its Way Back to the Top?
During 2022, when sales of Gucci were slowing down, I wrote several Future of Luxury columns on the luxury brand, dissecting its strengths and, in particular,...