How Tough is Enough? Rolex and Its Rigorous Selection of Materials
Vertical integration is a key goal for many luxury brands today. The business rationale includes streamlining the supply chain and avoiding disruptions, but more...
Blue Monday: The New Rolex Oyster Perpetual Cosmograph Daytona
When we first saw the new Rolex Oyster Perpetual Cosmograph Daytona at Watches and Wonders Geneva earlier this year, we thought it was the...
Rolex “MILSUB” Trademark Registration and Cancellation Rejected
The USPTO (U.S. Patent and Trademark Office) rejected Rolex Watch U.S.A., Inc.’s April 2019 application to register “MILSUB” as a trademark. According to FashionLaw.com, the...
The Only Five Luxury Watches You Need in Your Collection
In an age where technology often dictates fashion, watches stand as a beautiful contradiction. They seamlessly merge the best of both worlds, artistry and...
Time After Time: 10 Most Expensive Rolex Watches Sold at Auction
In the glistening world of luxury timepieces, Rolex stands as the undisputed crown jewel, and its enduring appeal at auction houses is nothing short...
Did Tom Brady Just Wear His Rarest Rolex Yet?
I know, I know. You’re sick of Tom Brady and his embarrassment of top-tier watches. But show us another athlete, musician, or actor recently who’s...
Who won a Rolex at the WatchPro Awards?
An exciting Safe-Cracker game was one of the big talking points of the WatchPro Awards in New York City, with WOLF providing a huge green watch winder safe...
Evergreen Icon: The Rolex Oyster Perpetual Datejust
Rolex celebrated its 40th anniversary in 1945 and commemorated the occasion with the launch of the Oyster Perpetual Datejust. It was a watch that found...
Secretive Billionaire Sells to Rolex, Ending a Century-old Swiss Watch Dynasty
Over more than a century, three generations of Bucherers built one of the most exclusive watch and jewellery retailers in the world, selling expensive...
Rolex to Buy Swiss Luxury Retailer Bucherer
Bucherer has more than 100 stores worldwide and will continue to operate independently, keep its name, and sell other watch brands, Rolex said in...